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Empowering, Elevating, And Educating Ambitious Latinas

Let’s discover your superpower and unlock your dreams—together.

Hola, I’m Tania Estefany, MBA. I’m an experienced business leader, a digital marketing expert, and most importantly, I am a strong believer of cuando una gana, todas ganamos.

Jefa, you’re ambitious, you’re driven, and you’re ready to invest in yourself to reach your entrepreneurial goals as a business woman.  

But this world wasn’t built for women like us—women who are unapologetic, confident, and determined. Even though you dream big, it feels like there’s always something stopping you. So you’re biding your time and waiting for the universe to work itself out—waiting to hear back about a job, waiting for permission to make your next big career move, waiting to feel ready enough to launch a business you’re passionate about.

Well, here it is. I’m here to empower you to finally do the damn thing! And even better, you don’t have to do it alone. I’m along for the ride as your trusted mentor, supportive friend, and #1 resource for all things entrepreneurship, empowerment, and career—every step of the way.

Stop second guessing yourself. Put yourself FIRST!

Transform that uncertainty into anticipation!
Taking that first step is hard, but exciting—you’re on a path to achieve greatness.
Believe it.

We’re going to transform all of that incredible potential energy within you into explosive action—using your superpowers to build a life + career that fulfills you—and we’ll do it together.

Which one are you?

For the ambitious entrepreneur-to-be, with a great idea and no idea where to start:

Start Your Dream Business Workshop

Amiga, you came to the right place. With this workshop, I’ll walk you through every step of starting your dream business. From start to finish, you will learn about all the moving parts of running a business while gaining more and more confidence in your ability to grow.

I know it’s not easy—I’ve done it myself! There are so many details when you embark on a new journey like entrepreneurship—let me teach you everything I know about it. With this workshop, you will be able to put your business ideas, mission, vision, and values into alignment and simply…do it!

For the proud career woman with a burning question: What’s my superpower?

Discover Your Superpower Workshop

Finding your niche in this world isn’t easy. Some people get lucky, and are born with it. Some people never find their true passion at all. And some people, like you, are ready to invest in themselves to discover it. Your superpower is so much more than just a skill—it’s your purpose. And that’s what this workshop was built for. 

Lofty words can only do so much. What I want you to know is that I truly believe every woman deserves to understand herself. From your professional strengths, to your areas of improvements, we’re going to unlock the superpower that’s always been inside of you.

It's time.

It’s time to say yes to yourself.

To invest in yourself.

And to unlock the infinite potential within.

It’s time to join my 6-month 1:1 coaching program to launch your business today.

From one ambitious Latina to another—I can’t wait to see you win

I’m Tania Estefany, MBA

My ultimate passion is to empower, educate, and elevate ambitious Latinas to be the best version of themselves in business and their careers. Nothing feels better than helping women just like you unlock their full potential, and become the best versions of themselves. 


My entire life has been leading to this purpose. From my MBA in entrepreneurship to my 9+ years of experience in digital marketing, I’ve developed a unique perspective on Latina entrepreneurship, and I’m ready to help you to discover your superpower.

my credentials

in numbers


👩🏻‍🎓1: Master of Business Administration with a focus on Entrepreneurship

👩🏻‍🎓 4: years earning my Bachelor of Arts in Communications: Journalism with minor in Spanish.

👩🏻‍💻9+: Years of combined of experience in Digital Marketing, Hispanic & General Market Media.

💰25+: Leading industry companies I’ve worked with to optimize their digital and traditional media strategies & campaigns.

💅100K+: Number of women that tune into my business, empowerment, and career podcast ​​All Things Latina, that I started and love hosting

💪1: Kickass Latina lifestyle brand I co-founded called Latina Approved! Find us on IG @Latinaapproved


Gleefully perfecting goals for the inspiring women I work with

Realizing that the quote “If someone else can accomplish something why not you?” is 100% true for me

Loving on my two spoiled fur babies, Bella and Rambo

Dancing to Bad Bunny, Maluma, Karol G, Daddy Yankee

Sipping on a matcha latte
(a happy change from my daily coffee!)

Learn more about the

Start Your Dream Business Workshop

This workshop will help you…

Clarify and distill your business mission, vision, and value
Establish an intentional strategy around launching your business, attracting customers, and increasing sales
Develop an operational plan for your dream business that works for you and your budget
Build a strategic and sustainable marketing plan through social media and paid advertisements
Complete a comprehensive competitive analysis of your industry and establish best practices when speaking to your audience
Plan out a strong financial strategy for your business that is sustainable and allows room for growth

Learn more about the

Discover Your Superpower Workshop

This workshop will help you…

Intimately understand yourself and your motivations through interpersonal exercises
Establish your true strengths and help you use them in your favor in the best career path for you or narrowing down a niche for your dream business
Understand your areas of improvement, and know that there’s always room for growth in every industry
Develop a growth mindset by shaping your perspective to always see abundance rather than competition
Let go of fear in all forms, and help you understand your anxiety and worries so that you know how to deal with them when they come
Start building towards a fulfilling career that matches your true goals and your life aspirations

Frequently Asked Questions

Because you’re ready to invest in yourself, and who better to guide you to your career dreams than a leading online expert with an entrepreneurial and educational business background? Read more about me and my professional credentials here.

Fair question! Taking business courses before launching a business is always better than nothing. Latina Boss Academy provides you with the essential tools you need to start a business, so you don’t have to start your dream business in the dark.

No, you don’t need a business background. Latina Boss Academy courses are designed to be understood by anyone willing to learn! They’re uncomplicated, straight-to-the-point, and educational for everyone. 

Yes! Latina Boss Academy will provide you with a comprehensive guide and clear next steps so that you feel comfortable and empowered to finally start your dream business.

Absolutely. I believe that reaching our dreams should be an option for everyone, no matter what! If you want a payment plan, please message me and ask, and I’d be happy to chat and come up with something that works for us.

Make Your Next Jefa Move With Confidence!

Join the Latina Boss Academy